Top 5 Mistakes Made by Businesses on Social Media.
- Being inconsistent in use
- Inconsistent branding
- Lack of personality
- Being too self-centered
- Social Media overload
- Being Inconsistent in Use
What goes wrong: Many businesses will simply post when they feel like it. There is no rhyme or reason to it. They are so inconsistent that their consumers either receive so many posts that they get annoyed, or so few posts that they forget all about the business.
How to fix it: If this is a concern of yours, don’t worry just yet. This is an easy fix. All you need to do is come up with a strategy. Try making a schedule for what and when you will be posting. Always have an extra post ready in case you run out of time, or come up blank for your scheduled post.
Basically, as long as you plan ahead, you can avoid inconsistencies.
- Inconsistent Branding
What goes wrong: What I mean by inconsistent branding is that there is no one clear image of the business. Looking at their Facebook page you see one thing, then you go to Twitter and see another. When you go to Instagram you set yet an entirely whole different thing. There is no consistent color scheme, imaging, post type, and sometimes, in the worst scenario, no consistent logo.
How to fix it: The simple fix to this one, is simply to make things easier for yourself. Create one logo, in one color. Use similar content on all sites. Don’t change your color scheme from one site to the next. You want your consumers to recognize you.
Although each site is formatted a little different, your brand should remain the same.
- Lack of Personality
What goes wrong: A common problem that business don’t often realize is that they try to appear too professional. The use a more technical form of vocabulary. Corporate speech doesn’t work!
How to fix it: When posting to social media, you need to be human. If your audience can’t relate to you, they’ll find someone that they can. Be real. Be honest. I know it’s cliché, but treat them how you want to be treated.
Show your audience the you behind your business.
- Being Too Self-centered
What goes wrong: Take a look at your social media feeds. I guarantee that you will see at least one post that says, “Take a look at my new product,” or something of the sort. That’s the problem. Media today is way to “me” oriented. Your posts shouldn’t be about you. They should be about your consumers.
How to fix it: Talk to and about your audience. Highlight consumers who have tried your product in the past and been satisfied. One great way to not be self-centered is to share other’s content. It will build connections with that person and draw in their audience as well. Just make sure your posts are more than just talking about you
Don’t just sell yourself.
- Social Media Overload
What goes wrong: This perhaps may be the biggest issue that business face on social media. It happens when you try to hit all of the media platforms that you’ve heard of at once. It’s impossible to do without becoming overwhelmed and stressed out. This of course usually ends with all of your social media failing.
How to fix it: The solution to this is simple. Start off with just one. Try to pick the site that you are most familiar with. This will make it easier for you to develop your business through it. Once you have a solid presence on that site, add another, and another, and another. Continue this until you have reached all the media platforms that you had hoped.
Just remember, start off slow, and let it grow from there.
These are just a few of the mistakes that can happen when jumping into social media for your business. I hope that these solutions help. So, good luck; and remember, the best thing you can do to help your business is to give it a try.