This week we are going to take a look at a small business and their social media. We will look at what they are currently doing, what they should be doing differently, and what they can do in the future to expand their media presence.
The business we will be looking at is Skalicky Electric Inc. bases out of Hinckley, Minnesota. This electric wiring company is owned and operated by Mark Skalicky with the help of his wife Mary. Mark and Mary have run the business together for over 30 years now, and have no plans of quitting any time soon.
So, now that you know a little history on the business, let’s look into their social media; or lack thereof.
Q: What social media platforms do you currently use for Skalicky Electric Inc.?
A: None. Neither Mark or Mary use social media themselves. “We don’t know how, and at our age we aren’t gonna learn,” Mary Skalicky said.
Q: Would you ever consider using social media as a way to get your company into the public eye?
A: Perhaps, but they both agreed that they don’t think it’s necessary. “I haven’t had too much trouble finding work so far. Word of mouth works just fine around here,” Mark Skalicky said.
Q: What is your biggest struggle with joining social media for your company?
A: “We have no clue where to even start,” Mary said, “and I work a full-time job outside of the company, so I don’t have hours to spend working on it.”
Q: Do you see social media ever becoming a part of your company in the future?
A: They were both unsure of this, but starting to open up to the idea. “We’ll see,” Mark said, “If you really think we should we might just give it a try.”
After talking to the couple behind Skalicky Electric Inc. I immediately knew that they needed some help to keep their business going and growing in this day and age. To be competitive in the current state of our world, you must stay connected in any way possible.
In fact, if you don’t get your business on social media, someone else might put it there for you. For example, due to multiple people searching for Skalicky Electric Inc. on Facebook, the site created a page for them. The problem with this is that Facebook only uses information that they can find on the search, which means that there is no guarantee that it is accurate. Even worse is that the age is very blah and doesn’t present the greatest image of the company.
First off, social media isn’t as scary and intimidating as some may think. Anyone can learn to do it, and at any age. I know there are a lot of different sites out there, but like I have stated in previous posts, just start with one and move on from there.
Businesses need social media. It’s as simple as that. Mark and Mary both believe in word of mouth, which isn’t a bad thing by any means, but that can only get you so far. Soon enough your friends and relatives aren’t going to need you to work for them, and then where do you turn to? With social media, you have an entirely new pool of people to offer your services to.
Another thing that Mary was worried about was having time to take on social media. This is a common misconception. Getting your business into the world of social media really takes no time at all. All it takes is a few minutes a couple times a week to get started. Then, as long as you are consistent, you can use it as much or little as you want to.
Social media won’ t be a waste of time, and it will help your business in the long run. If you don’t know where to start please take into consideration what I have said in The Fix section of this post. Or do what Skalicky Electric Inc. plans to do and have a younger friend or family member help get you started.