The General Consensus

This week I’m going to be doing something a little different. I have gathered information from posts from five different bloggers.

The bloggers I have selected are Brian Solis, Peter Shankman, Dave Fleet, Adam Sherk, and Arik Hanson. Each of these bloggers are very respected in the world of Public Relations. I will be looking at a post from each of them that have to deal with small business and social media.

Clearly, these posts are covering the same topics that have always been covered on my blog. What will make this post so different from others of my own is that I will let their blogs do the talking instead of telling you my own thoughts and ideas on the matter. So, let’s see what they all have to say.

Brian Solis

The post that I would like to bring to your attention from Brian Solis is called “Dear Startups: Disrupt Yourself To Disrupt The Industry.” This article is all about how startups can come from anywhere, and can be done by anyone. It also discusses a little bit about how Solis got his start in the industry, and what he does other than blogging.

To read the full article, click here. I highly recommend that you check out the interview video.

Peter Shankman

The post to note by Peter Shankman is called “Seven Ways For Small Biz To Generate Revenue With Social Media Right Now.” This post is exactly what it sounds like. It takes a look at seven various types of businesses and talks about how each of them can use social media to generate revenue right away. Shankman also discusses his purpose behind the post. He talks about how he presents these things at conferences all the time, but realizes that not everyone has time to attend such events. So, he posted them online for the convenience of everyone.

To read the full article click here.

Dave Fleet

The post to focus on by Dave Fleet is called, “Startups: No You Don’t Need To Hire A Social Media Expert.” This post talks about all the reasons that social media is important for your business, but why you shouldn’t hire someone specifically to manage it. Fleet instead suggests that you pull from within your current staff and find those who can help with your social media from the inside.

“You’re better off focusing on your product/service, democratizing your digital efforts and hiring broad communications skills when the time is right.” ~Dave Fleet

To read the full article click here.

Adam Sherk

The post I would like you all to focus on from Adam Sherk would be “5 Ways That Social Media Impacts SEO.” This article may seem a little out of place as it is more so directed towards authors and publishers but, like much advice about social media, can be applied to your small business as well.

In his post Sherk discusses how social media likes and links affect where your business shows up in Google search results. He then goes on to discuss how this in turn brings more traffic to your websites. The post also goes into depth on each of these five ways and how to carry them out.

To read the full article click here.

Arik Hanson

The final post I would like you to take a look at would be Arik Hanson’s post titled, “Why is good social media training so hard to find?” This article is talks al about how hard it is to find decent social media training today. Hanson acknowledges that everyone today seems to know a little bit about social media, but it’s hard to find true experts who can really teach others about it. He also discusses the things that many people lack and could benefit from learning about in the world of social media.

To read the full article click here.

I hope that you found all of these posts to be helpful to your business in some way. Remember, we can always better ourselves and make our business stronger. So please take these posts into consideration when working on your businesses social media.

~Jennifer

A Small Business Take on Social Media

 

This week we are going to take a look at a small business and their social media. We will look at what they are currently doing, what they should be doing differently, and what they can do in the future to expand their media presence.

The business we will be looking at is Skalicky Electric Inc. bases out of Hinckley, Minnesota. This electric wiring company is owned and operated by Mark Skalicky with the help of his wife Mary. Mark and Mary have run the business together for over 30 years now, and have no plans of quitting any time soon.

So, now that you know a little history on the business, let’s look into their social media; or lack thereof.

The Interview

Q: What social media platforms do you currently use for Skalicky Electric Inc.?

A: None. Neither Mark or Mary use social media themselves. “We don’t know how, and at our age we aren’t gonna learn,” Mary Skalicky said.

Q: Would you ever consider using social media as a way to get your company into the public eye?

A: Perhaps, but they both agreed that they don’t think it’s necessary. “I haven’t had too much trouble finding work so far. Word of mouth works just fine around here,” Mark Skalicky said.

Q: What is your biggest struggle with joining social media for your company?

A: “We have no clue where to even start,” Mary said, “and I work a full-time job outside of the company, so I don’t have hours to spend working on it.”

Q: Do you see social media ever becoming a part of your company in the future?

A: They were both unsure of this, but starting to open up to the idea. “We’ll see,” Mark said, “If you really think we should we might just give it a try.”

The Takeaway

After talking to the couple behind Skalicky Electric Inc. I immediately knew that they needed some help to keep their business going and growing in this day and age. To be competitive in the current state of our world, you must stay connected in any way possible.

In fact, if you don’t get your business on social media, someone else might put it there for you. For example, due to multiple people searching for Skalicky Electric Inc. on Facebook, the site created a page for them. The problem with this is that Facebook only uses information that they can find on the search, which means that there is no guarantee that it is accurate. Even worse is that the age is very blah and doesn’t present the greatest image of the company.

The Fix

First off, social media isn’t as scary and intimidating as some may think. Anyone can learn to do it, and at any age. I know there are a lot of different sites out there, but like I have stated in previous posts, just start with one and move on from there.

Businesses need social media. It’s as simple as that. Mark and Mary both believe in word of mouth, which isn’t a bad thing by any means, but that can only get you so far. Soon enough your friends and relatives aren’t going to need you to work for them, and then where do you turn to? With social media, you have an entirely new pool of people to offer your services to.

Another thing that Mary was worried about was having time to take on social media. This is a common misconception. Getting your business into the world of social media really takes no time at all. All it takes is a few minutes a couple times a week to get started. Then, as long as you are consistent, you can use it as much or little as you want to.

Social media won’ t be a waste of time, and it will help your business in the long run. If you don’t know where to start please take into consideration what I have said in The Fix section of this post. Or do what Skalicky Electric Inc. plans to do and have a younger friend or family member help get you started.

~Jennifer

Top 5 Mistakes Businesses Make on Social Media

Top 5 Mistakes Made by Businesses on Social Media.

  1. Being inconsistent in use
  2. Inconsistent branding
  3. Lack of personality
  4. Being too self-centered
  5. Social Media overload

 

  1. Being Inconsistent in Use

What goes wrong: Many businesses will simply post when they feel like it. There is no rhyme or reason to it. They are so inconsistent that their consumers either receive so many posts that they get annoyed, or so few posts that they forget all about the business.

How to fix it: If this is a concern of yours, don’t worry just yet. This is an easy fix. All you need to do is come up with a strategy. Try making a schedule for what and when you will be posting. Always have an extra post ready in case you run out of time, or come up blank for your scheduled post.

Basically, as long as you plan ahead, you can avoid inconsistencies.

  1. Inconsistent Branding

What goes wrong: What I mean by inconsistent branding is that there is no one clear image of the business. Looking at their Facebook page you see one thing, then you go to Twitter and see another. When you go to Instagram you set yet an entirely whole different thing. There is no consistent color scheme, imaging, post type, and sometimes, in the worst scenario, no consistent logo.

How to fix it: The simple fix to this one, is simply to make things easier for yourself. Create one logo, in one color. Use similar content on all sites. Don’t change your color scheme from one site to the next. You want your consumers to recognize you.

Although each site is formatted a little different, your brand should remain the same.

  1. Lack of Personality

What goes wrong: A common problem that business don’t often realize is that they try to appear too professional. The use a more technical form of vocabulary. Corporate speech doesn’t work!

How to fix it: When posting to social media, you need to be human. If your audience can’t relate to you, they’ll find someone that they can. Be real. Be honest. I know it’s cliché, but treat them how you want to be treated.

Show your audience the you behind your business.

  1. Being Too Self-centered

What goes wrong: Take a look at your social media feeds. I guarantee that you will see at least one post that says, “Take a look at my new product,” or something of the sort. That’s the problem.  Media today is way to “me” oriented. Your posts shouldn’t be about you. They should be about your consumers.

How to fix it: Talk to and about your audience. Highlight consumers who have tried your product in the past and been satisfied. One great way to not be self-centered is to share other’s content. It will build connections with that person and draw in their audience as well. Just make sure your posts are more than just talking about you

Don’t just sell yourself.

  1. Social Media Overload

What goes wrong: This perhaps may be the biggest issue that business face on social media. It happens when you try to hit all of the media platforms that you’ve heard of at once. It’s impossible to do without becoming overwhelmed and stressed out. This of course usually ends with all of your social media failing.

How to fix it: The solution to this is simple. Start off with just one. Try to pick the site that you are most familiar with. This will make it easier for you to develop your business through it. Once you have a solid presence on that site, add another, and another, and another. Continue this until you have reached all the media platforms that you had hoped.

Just remember, start off slow, and let it grow from there.

These are just a few of the mistakes that can happen when jumping into social media for your business. I hope that these solutions help. So, good luck; and remember, the best thing you can do to help your business is to give it a try.

~Jennifer